Case Study · Platforms
Kompass
A network of decision platforms for consumers.
Kompass is Brand Creator's platform portfolio: a network of independent comparison and decision platforms that guide people through major money questions. From credit and consumer rights to heat pumps and precious metals, each vertical its own Kompass brand.
The brief
In credit, consumer rights, energy or precious metals, people decide over large sums of money with little orientation. There are many comparison portals, but few trustworthy ones with conviction. The market is flooded with lead generation that lacks substance, buying reach but creating no trust.
The approach
We build each vertical as an independent Kompass brand with a clear position, editorial depth and programmatic SEO that becomes visible in search and answer engines alike. A multi-layered content and data system turns real orientation into reach, and reach into reliable recommendations, scalable across verticals without becoming arbitrary.
The outcome
A growing network of platforms across credit, law, heat pumps and precious metals that translates reach into recommendations and recommendations into returns. Orientation that ranks and holds, instead of lead-gen that fizzles out.